Staff

Leadership

  • Bradford Randall

    Bradford Randall

    Dealer Principal

    479-452-1311
    More info
    Bradford Randall

    Bradford Randall

    Dealer Principal

    Bradford Randall of Fort Smith, Arkansas is the 4th generation owner of Randall Ford and cares deeply for the community he serves. His family first opened the dealership in 1908 with business partner Paul Sheridan, selling the Ford Model T on Garrison Avenue in downtown Fort Smith. In 1934 Clyde Randall Sr. became majority owner, and was succeeded by Clyde Randall Jr. in 1952. Clyde Randall Jr. ran the dealership with his son Brad Randall until 1997, when Brad became sole owner of the store. Bradford Randall proudly represents the next generation of Randall Ford’s legacy in Fort Smith. Attending the University of Central Arkansas Economics program, Bradford’s education background is in Business but became focused on the Automotive Industry with the completion of the National Automobile Dealers Association Academy in 2008. Bradford felt fortunate to have entered the industry during this time, as the “Great Recession” taught dealers how to survive in a slowing economy and adopt best practices for running a business under tough circumstances. Bradford fulfilled roles as a Service Advisor, Auto Detailer, Parts Counterperson, and Internet Sales Consultant before being offered the position as General Manager in November of 2008. As General Manager, Bradford saw the need to become an early adopter of Quick Lane Tire & Auto Center and opened the integrated facility that year. He also attended Quick Lane Immersion Training, the Dealership Profitability Seminar in 2009, Credit Acceptance University Training in 2010, and Zurich North America Finance & Insurance Training in 2011. He also went to Dearborn, Michigan in 2011 to attend the New Dealer Executive Conference. In 2012 Bradford completed the Association of Finance & Insurance Professionals Course and F&I Compliance Training shortly thereafter. By 2013, Bradford became an early adopter again with the Ford Consumer Experience Movement, with the intention of improving employee satisfaction and customer loyalty. The program was highly successful, with TMES surveys showing improvement and customer satisfaction reaching an all-time high with the conclusion of CEM in 2017. Before and during this time, Bradford set up and managed multiple Internet BDC Centers, while training the Sales Department’s Internet Managers. From 2009 until 2012, he also personally conducted daily sales training for all Sales Consultants. Bradford also utilized Ford’s Facility Improvement Program in 2016 to begin a complete renovation and remodel of the family Dealership. No stranger to community involvement, Bradford began hosting drive events including the Mustang 50 th Anniversary Pony Drive, which featured 150 Mustangs travelling across America with a stop at Randall Ford in 2014. He later hosted Drive 4UR School and Drive 4UR Community Events that helped raise much needed funds for multiple local schools and animal shelters. Bradford personally helped build homes with Habitat for Humanity. For three consecutive years, while mirroring national Ford Sponsorships, Bradford sponsored events with the Susan G. Komen Foundation and conducted speaking engagements for the local Paint the Park Pink event. Alongside his service to community, Bradford has served as Regional Vice Chairman for the Arkansas Automobile Dealers Association. He was also a member of the Board of Directors for Fort Smith Regional Chamber of Commerce, as well as a Guest Speaker and Dealer Panel contributor for multiple Credit Acceptance Seminars. Today, and with his role at Randall Ford, he enjoys being a member of the Antique Automobile Club, a Board of Director for the Arkansas Automobile Dealers Association, and Chairman for Fort Smith’s Bicentennial Committee.

  • Missy Williams

    Missy Williams

    Controller

    479-452-1311
    Missy Williams

    Missy Williams

    Controller

  • Donald Peters

    Donald Peters

    Service Operations Manager & Ford Senior Master Technician

    479-452-1311
    Donald Peters

    Donald Peters

    Service Operations Manager & Ford Senior Master Technician

  • Ginger Randall

    Ginger Randall

    Support Staff

    479-452-1311
    Ginger Randall

    Ginger Randall

    Support Staff

Sales

  • Wayne Brown

    Wayne Brown

    Professional Sales Consultant

    479-452-1311
    Wayne Brown

    Wayne Brown

    Professional Sales Consultant

  • Matthew Earnhart

    Matthew Earnhart

    Professional Sales Consultant

    479-452-1311
    Matthew Earnhart

    Matthew Earnhart

    Professional Sales Consultant

  • Blake Emmert

    Blake Emmert

    Professional Sales Consultant

    479-452-1311
    Blake Emmert

    Blake Emmert

    Professional Sales Consultant

  • Audry Kimberling

    Audry Kimberling

    Professional Sales Consultant

    479-452-1311
    Audry Kimberling

    Audry Kimberling

    Professional Sales Consultant

  • Chris Davis

    Chris Davis

    Sales Manager

    479-452-1311
    Chris Davis

    Chris Davis

    Sales Manager

  • Andrew  Olsen

    Andrew Olsen

    Sales Manager

    479-452-1311
    Andrew  Olsen

    Andrew Olsen

    Sales Manager

  • Rocky Pruett

    Rocky Pruett

    Professional Sales Consultant

    479-452-1311
    Rocky Pruett

    Rocky Pruett

    Professional Sales Consultant

  • Billy Hines

    Billy Hines

    Professional Sales Consultant

    479-452-1311
    Billy Hines

    Billy Hines

    Professional Sales Consultant

  • Andrew Brown

    Andrew Brown

    Professional Sales Consultant

    479-452-1311
    Andrew Brown

    Andrew Brown

    Professional Sales Consultant

  • Jimmy Haas

    Jimmy Haas

    Professional Sales Consultant

    479-452-1311
    Jimmy Haas

    Jimmy Haas

    Professional Sales Consultant

  • Ray Quinteros

    Ray Quinteros

    Professional Sales Consultant (Bi-lingual)

    479-452-1311
    Ray Quinteros

    Ray Quinteros

    Professional Sales Consultant (Bi-lingual)

Business Development Center

  • Davon  Floyd

    Davon Floyd

    BD Agent - Service

    479-452-1311
    Davon  Floyd

    Davon Floyd

    BD Agent - Service

  • Nicki Salazar

    Nicki Salazar

    BD Agent - Sales

    479-452-1311
    Nicki Salazar

    Nicki Salazar

    BD Agent - Sales

  • Evan  Sanchez

    Evan Sanchez

    BD Agent - Service

    479-452-1311
    Evan  Sanchez

    Evan Sanchez

    BD Agent - Service

  • Tanner Wisdom

    Tanner Wisdom

    BD Agent - Sales

    479-452-1311
    Tanner Wisdom

    Tanner Wisdom

    BD Agent - Sales

Fleet

  • David Hardwick

    David Hardwick

    Commercial Service Manager

    479-452-1311
    David Hardwick

    David Hardwick

    Commercial Service Manager

Finance

  • Jordan Gregory

    Jordan Gregory

    Finance Manager

    479-452-1311
    Jordan Gregory

    Jordan Gregory

    Finance Manager

  • Noel Harvey

    Noel Harvey

    Finance Manager

    479-452-1311
    Noel Harvey

    Noel Harvey

    Finance Manager

Service

  • Christopher Cruz

    Christopher Cruz

    Service Technician

    479-452-1311
    Christopher Cruz

    Christopher Cruz

    Service Technician

  • Donavin Gray

    Donavin Gray

    Mobile Service Technician

    479-452-1311
    Donavin Gray

    Donavin Gray

    Mobile Service Technician

  • Gavin Smith

    Gavin Smith

    Porter

    479-452-1311
    Gavin Smith

    Gavin Smith

    Porter

  • Randy Khounvisay

    Randy Khounvisay

    Service Advisor

    479-452-1311
    Randy Khounvisay

    Randy Khounvisay

    Service Advisor

  • Ricky Huerta

    Ricky Huerta

    Service Advisor

    479-452-1311
    Ricky Huerta

    Ricky Huerta

    Service Advisor

  • Shannon Smith

    Shannon Smith

    Service Advisor

    479-452-1311
    Shannon Smith

    Shannon Smith

    Service Advisor

  • Alex Clark

    Alex Clark

    Warranty Administrator

    479-452-1311
    Alex Clark

    Alex Clark

    Warranty Administrator

  • Landon Ridenoure

    Landon Ridenoure

    Dispatch/Shop Foreman

    479-452-1311
    Landon Ridenoure

    Landon Ridenoure

    Dispatch/Shop Foreman

  • Kolter Borden

    Kolter Borden

    Ford Senior Master Technician

    479-452-1311
    Kolter Borden

    Kolter Borden

    Ford Senior Master Technician

  • Easton Evans

    Easton Evans

    Ford Senior Master Technician

    479-452-1311
    Easton Evans

    Easton Evans

    Ford Senior Master Technician

  • Albertelli Salazar

    Albertelli Salazar

    Service Technician

    479-452-1311
    Albertelli Salazar

    Albertelli Salazar

    Service Technician

  • Tony Quarles

    Tony Quarles

    Service Technician

    479-452-1311
    Tony Quarles

    Tony Quarles

    Service Technician

  • Austin Emmert

    Austin Emmert

    Apprentice Technician

    479-452-1311
    Austin Emmert

    Austin Emmert

    Apprentice Technician

Quicklane

  • Nathanial Adams

    Nathanial Adams

    Technician

    479-452-1311
    Nathanial Adams

    Nathanial Adams

    Technician

  • Barrett Locklear

    Barrett Locklear

    Technician

    479-452-1311
    Barrett Locklear

    Barrett Locklear

    Technician

  • Steven Wiley

    Steven Wiley

    Technician

    479-452-1311
    Steven Wiley

    Steven Wiley

    Technician

  • Justice Cobb

    Justice Cobb

    Technician

    479-452-1311
    Justice Cobb

    Justice Cobb

    Technician

  • Nathan Settle

    Nathan Settle

    Technician

    479-452-1311
    Nathan Settle

    Nathan Settle

    Technician

  • Ethan Beckham

    Ethan Beckham

    Quicklane Tech

    479-452-1311
    Ethan Beckham

    Ethan Beckham

    Quicklane Tech

Parts

  • Timothy Davis

    Timothy Davis

    Parts Manager

    479-452-1311
    Timothy Davis

    Timothy Davis

    Parts Manager

  • Rodney Hicks

    Rodney Hicks

    Parts Handler

    479-452-1311
    Rodney Hicks

    Rodney Hicks

    Parts Handler

  • Eric Lewis

    Eric Lewis

    Parts Handler

    479-452-1311
    Eric Lewis

    Eric Lewis

    Parts Handler

  • Jessica Hutchings

    Jessica Hutchings

    Parts Shipping & Receiving

    4794521311
    Jessica Hutchings

    Jessica Hutchings

    Parts Shipping & Receiving

Administrative

  • Kimberlee Swanger

    Kimberlee Swanger

    AP Clerk

    479-452-1311
    Kimberlee Swanger

    Kimberlee Swanger

    AP Clerk

  • Kristy Philpot

    Kristy Philpot

    Title Clerk

    479-452-1311
    Kristy Philpot

    Kristy Philpot

    Title Clerk

  • Glenda Ashley

    Glenda Ashley

    Payroll Manager

    479-452-1311
    Glenda Ashley

    Glenda Ashley

    Payroll Manager

  • Vicky Williams

    Vicky Williams

    AR Clerk

    479-452-1311
    Vicky Williams

    Vicky Williams

    AR Clerk

  • Jessica Blair

    Jessica Blair

    Accountant

    479-452-1311
    Jessica Blair

    Jessica Blair

    Accountant

Collision Center

  • Elmer Jones

    Elmer Jones

    Journeyman Paint Technician

    479-452-1311
    Elmer Jones

    Elmer Jones

    Journeyman Paint Technician

  • Raul Sanabra

    Raul Sanabra

    479-452-1311
    Raul Sanabra

    Raul Sanabra

  • Manuel  Vega

    Manuel Vega

    Journeyman Body Technician

    479-452-1311
    Manuel  Vega

    Manuel Vega

    Journeyman Body Technician

  • Ernest Darneal

    Ernest Darneal

    Manager

    479-452-1311
    Ernest Darneal

    Ernest Darneal

    Manager

  • Alex Weatherford

    Alex Weatherford

    Collision Center Estimator

    479-452-1311
    Alex Weatherford

    Alex Weatherford

    Collision Center Estimator

  • Ricardo Chavez Morales

    Ricardo Chavez Morales

    Body Tech

    479-452-1311
    Ricardo Chavez Morales

    Ricardo Chavez Morales

    Body Tech

Detail

  • Jose Baltazar

    Jose Baltazar

    479-452-1311
    Jose Baltazar

    Jose Baltazar

  • Derek Spain

    Derek Spain

    479-452-1311
    Derek Spain

    Derek Spain

Get Directions

5500 Rogers Ave, Fort Smith, AR, 72903
Randall Ford 35.362191, -094.371465.